In ancient times this area was known as Awa Province, or Boshu, and at the southern peninsula was a small, picturesque seaside fishing village that attracted many artists and poets. The town had numerous traditional storehouses built by fish merchants, and although no one knows when, it began to be known as "Chikura," or "one thousand storehouses." The town also attracted many travelers. In time, the area was renamed "Minami (Southern) Boso" and became widely known for its nature—flowers and the ocean. It developed into a paradise for the healing properties of its hot springs and superb food.